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Unread 06-18-2012, 09:45 AM   #1
modestosiotos669
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Default PPC how does it work?

Hey can you give me some detailed information regarding PPC because i do not have any idea regarding PPC.
Thanks in advance.

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Unread 06-22-2012, 03:14 PM   #2
Chris N
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PPC (Pay Per Click) is an advertising methods most commonly used on social media sites at the moment.

It is a concept where the advertiser pays (the site on which it is advertising) every time a user clicks on the advertisement. Facebook is a prime example of this and uses algorithms to display certain ads for certain users. Ads clicked on Facebook then usually take the user to a landing page where they can fill in details to complete the advertisement. In other cases these ads will simply link to the companies website to drive traffic or increase brand awareness.

Hope this helps in aiding your understanding!

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Unread 06-25-2012, 10:10 AM   #3
sbonline
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Just to add to that, although it might make it sound easy to send traffic for any key phrase or keyword to your site, many of the search engines look at the quality of your target url for the keywords first.

So you must make sure the content of your site is relevant with optimised images and much more in place before undertaking a campaign like this.

Hope this helps.

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Unread 06-26-2012, 05:35 PM   #4
eTail Alliance
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Approach it with care, if you really don't know anything about it, then I would seriously suggest either taking a course or buying a book on the subject.
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Unread 07-02-2012, 01:43 PM   #5
modestosiotos669
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For information and suggestion thanks to all of you. Can any one share an informative link regarding PPC.

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Unread 07-03-2012, 07:15 AM   #6
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Pay per click ads usually appear in a colored box on search results pages and are separated form the regular search results on most search engines. Currently Google adwords and overture are the two largest PPC search engines.
With Pay Per Click marketing you buy search engine traffic based on relevant keywords bought in a auction model (smaller ppc engines charge by category). You pay for every click so targeting is important. You can view Overture click costs for your primary keyword phrases using the 'Overture view bid tool' . Google hides bid prices and factors ad click through rate into click cost.

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Unread 05-20-2013, 02:13 AM   #7
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There really isn't much to it expect you just pay lots of money to put up ads on different sites for the people to click through it. It's an expensive way to market yourself or your company but doing the right research with keywords and markets, you can earn a lot through it.

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