SOME BENEFITS OF A PPC.
1. If you have a new site with little or no visibility and no popularity, a PPC campaign is definitely one of the best ways to quickly start receiving visits until your SEO strategy is successful.
2. PPC campaigns are ideal for one-off promotions, special sales, contests, or to boost traffic that tends to decrease.
3. With a PPC campaign, you instantly have search engine visibility based on search results, and you only pay for effective clicks to your site regardless of the number of views