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Unread 04-18-2011, 12:08 PM   #1
chitra
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Default The art of consumer repurchase cycle

The consumer’s repurchase cycle of a brand is not in her hand, nor is it in the hand of God. It is totally in the hand of the marketer who is promoting the brand.

Different categories have different defined purchase cycles: for example, FMCG is day, week, monthly driven; automobiles have a purchase cycle of 3, 5, 7 years; for consumer electronics it’s 3 to 5 years, and for fashion the purchase cycle is 6 to 12 times a year. The strategic brand promoter can totally control the purchase cycle of any category.

Advertising can create awareness and pull, but does not create the consumer’s repurchase motivation for the brand. High spend electronic media and billboards can be ignored by customers.

Factors for repurchase:

1.Rational: The prime criterion for consumer repurchase is the brand’s rational factor, or its intrinsic product quality that is not overtly and immediately visible to the consumer.Over time the consumer trusts this quality which is the “I believe in it” factor.

2. Functional: Another aspect of repurchase is excellence of the functionality. A vehicle’s steering wheel that can be seen and maneuvered delivers the value of “It works well” in the consumer’s mind

3. Emotive: A product’s emotive “It looks good” factor emanates from its styling or fit and finish. This is the first look of a product, but it does not mean that the consumer will come back for repurchase even though a first purchase can happen.

You can read the complete article here

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Unread 04-19-2011, 07:11 AM   #2
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It is really nice article regarding purchasing cycle.
Thanks for this brilliant sharing.

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Unread 04-19-2011, 11:40 AM   #3
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Thanks Albert for your feedback

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Unread 03-06-2012, 07:03 PM   #4
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Quote:
Originally Posted by oborgnine View Post
Recycling the waste from your house and company, such as paper, plastic, and metal, is an essential part of defending our surroundings and creating a maintainable lifestyle.

Your response to the OP is off topic...
It almost reads like a bot....

Please read the Rules


Learn Work from Home Internet Business
www.for-new-marketers.info/blog
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Unread 03-10-2012, 01:16 AM   #5
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The posted link did not take me to an article unless I somehow missed it.

Re-order rate was a big part of why I chose to join the organization that I did. I am confident this will go a long way in building a lifelong residual income for years to come.

A business opportunity should offer value.

http://RealValueTeam.com
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