Originally Posted by Jim Gillum
That is a marketing strategy.....
Marketing Psychology...is trying to think like customer.....
And responding to their needs or creating the need.....
This is good. Depending upon the product or service that is being offered, usually the item(s) are offered for a specific purpose or need. This should then be the "Target" audience (market) to which the offer is being sold.
Understanding the needs, wants and desires of the Target
population is what is most important. These interests are then played
to when writing up
the sales copy, video, or whatever marketing techniques is used.
Originally Posted by alicejetta
Marketing Psychology is a study of different, groups and method they use to choose, secure, and dispose of products, services, experiences to fulfill needs that these methods have on the consumer and society.
A bit of confusion, Psychology deals with individual response, not "Group"
interaction. These get confused a lot.