Big Data is everywhere. Whether it comes from the Web, business applications or deep inside machine logs, Big Data is helping all types of businesses grow as they become more strategic and profitable.
As a small business owner, you're probably thinking, "What does Big Data have to do with me?" After all, Big Data sounds like another complicated ***8212; and expensive ***8212; buzzword created for companies with significantly more time and resources. But if you use certain types of business applications, you, too, can reap the benefits of Big Data, even on a small business budget. One prime example is customer relationship management (CRM), which offers actionable data right at your fingertips.