Originally Posted by bubblezone25
Where exactly do you get these opt-in email list? Is it something actively collected? Is it something purchased from some source?
Yes, it's an ongoing process. Having an email list is like having a puppy, you have to train it, feed it and nuture it.
An opt-in email list is by definition something you've built via your website and other channels. No one ever opts in to have their name sold over and over again. Regardless of what list brokers may suggest, using a purchased list can get you in a lot of trouble due to spam complaints.
Now, it's a different deal if the list broker offers to send your offer to their list, but if they try to sell you names and email addresses...run.
A good ESP will be able to help you establish and build it correctly.
Here's a webinar we did a while back on list building tips