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Unread 11-15-2016, 04:07 PM   #1
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Default CPM or eCPM?

Which method of payment do you prefer?

CPM or eCPM?
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Unread 09-07-2017, 08:40 AM   #2
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CPM stands for cost per mille. CPM is the amount an advertiser pays to have its ads served against videos 1,000 times. Each time when an ad on a video runs completely, it is called an impression.
eCPM means effective cost per mille. It is the outcome of a calculation of the ad revenue generated by a banner or campaign, divided by the number of ad impressions of that banner or campaign expressed in units of 1,000.

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Unread 07-31-2019, 07:32 AM   #3
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ECPM versus CPM. CPM represents cost per one thousand impressions, or cost per "Mille," which is Latin for thousand. ... eCPM is an alternate measurement, utilized by sponsors to decide the "Successful expense per thousand impressions," or the income produced from a thousand impressions of a specific commercial.

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