advantage of email marketing
Low campaign execution costs
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage, and handling; and involve a lot of resources and time. While, email campaign could be executed through easily available applications at a click of a button.
Most costs are one time or recur yearly
The costs involved in email marketing include list building, designing and executing, but they come out to be much less when compared to other mediums. Once you have acquired a target list, you dont need to spend again for a long time, while in other mediums, each campaign brings along a fresh set of expenses.
The cost of sending a direct mail piece by postal service runs over a dollar, while each email costs much less than a cent. Even 1% response rate from direct mail is considered terrific. An email marketing campaign can have a response rate ranging from 5 to 10%, as people find it easier to respond back through this medium. You can project the advantages in terms of ROI yourself.