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A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time.
A/B testing is testing of a web page in modules to make it error free. In A/B testing the testing is done in al forms like from SEO point of view, design view and developing view to making it user-friendly.
A/B testing is a method of website optimization in which you are comparing two or more versions of the same page – by looking at the conversion rates and metrics that matter to your business (clicks, page views, purchases…) using live traffic.