I just took a short course about affiliate business, so let me share some of the principles I learned
1. The best affiliate program is..
The best affiliate program that you should join depends on the knowledge that You have. Let's take an example, if you are expert in computer/IT it is better if you join with any related computer/IT program. It's especially for webmasters who have a blog/website and want to monetize it. In other words, you already have an established website and want to make money from it. If you donít have a website yet, you can choose a program and then look for material related to the affiliate program that you will join. PLR articles will be an advantage.
2. Legality & Reliability
These are the conditions that must be. Do a little research about the affiliate program that You will join. An advantage if this affiliate has a support forum, so you more easily get information about them from their members.
3. Marketing aspect
Simple way is using PPC or other ads method. Please not that not all affiliate merchants allow you to do it, since some merchants attach strings to organic traffic (its where SEO works)
So let's make an easy example:
You are interested in affiliate program about weight loss. You donít have any blog or website yet. So, try to find any material related with weight loss, then build a new blog/website and join with reliable program, or to simplify... Join affiliate merchant that permit all marketing techniques (PPC and others), so for newbies, it will be an advantage.
Those are the main conclusions that I got from the course that Iíve already taken. I hope you find it useful.
All the best,