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Email Marketing Forum The email marketing forum is for discussing topics related to email marketing and online services / offline software that allows you to carry out email marketing campaigns. This can include autoresponders and broadcast emailing systems.

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Unread 05-23-2011, 03:35 PM   #1
eonline
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Default 'view this email online'

Hi,

Can anyone tell me what is best practice when analyzing 'view this message online' in an email campaign. Should you consider it part of the open rate or click through rate.

thanks
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Unread 06-21-2011, 12:01 PM   #2
sbonline
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In past email campaigns I have considered this to be open rate.

Frankly, most email based browser windows will not allow the HTML mail I have sent to be viewed properly.

However, I still have the ability to track clicks from the online version of the mailshot, so any clicks after this I would count as CTR.

Hope this helps.

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Unread 06-27-2011, 09:44 AM   #3
Zinger
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I agree with Sbonline and for get more info then you can go here
Microsoft Keeps Burning Hundreds Of Millions Online

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