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Email Marketing Forum The email marketing forum is for discussing topics related to email marketing and online services / offline software that allows you to carry out email marketing campaigns. This can include autoresponders and broadcast emailing systems.

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Unread 05-05-2011, 07:09 PM   #1
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Default advantage of email marketing

Low campaign execution costs
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage, and handling; and involve a lot of resources and time. While, email campaign could be executed through easily available applications at a click of a button.

Most costs are one time or recur yearly
The costs involved in email marketing include list building, designing and executing, but they come out to be much less when compared to other mediums. Once you have acquired a target list, you dont need to spend again for a long time, while in other mediums, each campaign brings along a fresh set of expenses.

Higher ROI
The cost of sending a direct mail piece by postal service runs over a dollar, while each email costs much less than a cent. Even 1% response rate from direct mail is considered terrific. An email marketing campaign can have a response rate ranging from 5 to 10%, as people find it easier to respond back through this medium. You can project the advantages in terms of ROI yourself.

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