Originally Posted by ellida300
On the face of itīs very clever question. Psychology helps to know a main group of customers/clients (their age,goals,ambitions,feelings and behaviour). Sociology recovers this group of customers/clients from many aspects,e.g. intelligence,education,demographic,social status and many more aspects. Basically this agenda is more bigger like only one thread.
This is very confusing and not exactly correct. Psychology is individual, Sociology is groups. How we react to things individually, and in a group are two very different book titles.
When you are selling to someone using a sales page, you are selling to an individual. If you are selling using a Webinar, or using social media, you are actually dealing with the social context. Age, goals, ambitions, etc., are individual, but can not be generalized to the overall population. What CAN be generalized are the basic needs (i.e. Maslow's theory
) of individuals such as need for security, love, and basic physiological necessities. Keeping these in mind when creating sales copy is key to your sales.
To be accurate, age, likes, dislikes, goals, etc., are important when you are targeting a specific population, therefore the previous quoted comment is not completely incorrect.