What's attractive to one person might be unattractive to someone else. I hate the Geico commercials. Though, I will admit it might be due more to the volume of their ads and that I am annoyed by that. Therefore, I am conditioned to just hate them as a company.
Also, see how the emotions can change. Cute lizard draws in loads of business so they flood the media outlets with it. Now, they have people repulsed by them and their brand.