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Unread 05-15-2010, 10:49 PM   #1
CandyRob
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Default Image is Everything when it comes to Marketing

An organization should never underestimate the value of its Image by consumers. Image is the way the public perceives the company or its product and the quality of services received. Having a respectable image, not only will attract prospective customers but it also will retain loyal ones thus being able to have a competitive advantage over competitors.

Take for example Levi, when one reads or hear of the name Levi first thing that comes to ones mine is jeans of good quality. Apparently the jeans market in the UK is very diverse in an article entitled "Levi's crafts its image" Andrea Moore, Levi's marketing director stated that "the jeans market in the UK is increasingly diverse and there are many consumers who want to buy premium-quality products from brands they trust and their intention is to inspire them into choosing Levi's,'.

The marketing director also stated that "Craftsmanship has always been an inherent part of what the Levi's brand stands for. It evolved into craftwork because we recognize that our target consumers are working on innovative, creative projects, either to satisfy a passion, professionally, or both. We want to find ways to tell their stories and commission them to tell ours too."

In reshaping its image Levi wants to establish the products character and value proposition along with delivering emotional power beyond mental image which would apply to them telling the stories of their consumers and in turn consumers will tell their story by wearing Levi jeans.
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Unread 03-29-2011, 09:37 AM   #2
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The brand and image of a business are vital to its success. Strong brands can generate customer trust, which is particularly important in e-commerce where there are often concerns over privacy and security.

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Unread 04-01-2011, 02:59 PM   #3
Jim Gillum
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Branding is dependent upon your niche...
product(s) or services and the diversity of your operation.....

Last edited by Jim Gillum; 11-07-2011 at 03:26 PM..

Please read the Rules

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Unread 04-06-2011, 10:14 AM   #4
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Yes, that is true. But brand name does not come automatically. Its all about time and service.

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Unread 04-26-2011, 09:53 AM   #5
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i agree... brand and image are very important to express what you are offering.

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Unread 04-27-2011, 12:12 PM   #6
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yes image is the thing that is really important. image shows the whole concept of your business. use your keyword in alt tag to get full benefits.

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Unread 05-13-2011, 06:42 PM   #7
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For me image is good for marketing. It describe your product you wish to promote.. Unique image can attract the viewer..

Kate Reber
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Unread 05-23-2011, 05:22 PM   #8
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Brand is very important in any business, in maintaining your reputation you need to make great effort for this.

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Unread 06-01-2011, 03:40 PM   #9
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Quote:
Originally Posted by usaimarketing View Post
yes image is the thing that is really important. image shows the whole concept of your business. use your keyword in alt tag to get full benefits.
That is not the kind of image being discussed......

Quote:
Originally Posted by tripbuilder View Post
sharing images is a best marketing policy.

As noted above....not that type of image.....

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