Originally Posted by Clarke
Hello to all,
Does Bold Italic Font Impact in SEO, is it compulsory to highlight the keyword in web page or not ??
Many SEO thinks that it affects the SEO of your Website but Bold characters or words nothing to do with SEO.
Bold fonts help to easily grab the user attention to the particular word or phrase or for highlighting the word or phrase.
It is not compulsory to highlight the words or phrase on the website but you want to user's attention on the some of your important word (like keywords etc) so you can highlight them as bold.
But using many bold tags distract the users that is why we said it affects SEO not directly but indirectly.
For Headings or Subheadings, you can use Heading Tags, these also help you in ranking.