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Unread 02-20-2011, 11:36 AM   #1
RobSamson
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Default iNudge: How Apple is using psychology to crush the competition

Hi all,

I wanted to share a relevant article on Apple's marketing:

iNudge ***8211; How Apple uses psychology to crush the competition | The Marketing Post

It's a new website so please post comments and 'like' us on facebook to receive the latest articles. Our goal is to help marketers understand the tools and techniques that really sell.

Best wishes,
Rob

ps - it's all free!
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Unread 02-23-2011, 12:49 PM   #2
dave
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You should read Cialdini's Influence book if you want to learn more about this in great depth, you can't make more powerful marketing by using all of these techniques together.

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Unread 02-23-2011, 02:01 PM   #3
RobSamson
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Many marketers aren't applying ANY of these principles. Which leads to the interesting question - why not?

www.marketingpost.info
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