SEO stands for Search Engine Optimization, which increases the quantity and quality of traffic to your website through organic search engine results. It helps to improve the ranking of your website in google search results. In Off-page SEO we create backlinks for our website to improve website ranking in search results.
SMO stands for Social Media Marketing. It has to do with social networks and their growing importance to the business. This aspect of optimization deals with enhancing your company***8217;s presence and online reputation through interactive communities***8212;not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.