SEO - Search Engine Optimization is organic results can only appear middle of the page.The website are optimized in two terms are On Page Optimization and Off Page Optimization.
PPC- Pay Per Click is paid results can only appear on top of the page and end of the page. example of ppc advertising Google Adwords, Bing Adwords. Results will be display on first page in top position and you paid the highest cost.
Last edited by Jim Gillum; 10-13-2018 at 04:35 AM..