Why do businesses need social media? It’s a good question, and one that everyone should ask before they get started. After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).
What are your goals? Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Like any marketing strategy, it takes maintenance and a clear vision of the bigger picture. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales.
Which is why, of course, your business needs a killer social media strategy. In order to tap the potential of this fabulous marketing tool, you’ll want to first determine if social media can meet your goals and objectives. If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort.
It finds your customers
It tells you what they like
It reveals their interests
It introduces your brand
It expands your reach
It gives you feedback
It provides a test audience
It showcases your company’s personality
It makes you accessible.
It lets you share
your customers are out there having conversations on social media with or without you. You can choose to join in or not. But when you think about the potential that social media marketing offers, it may be well worth your time to at least start exploring the possibilities it offers.