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Unread 03-22-2011, 07:59 AM   #1
auston
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Default SEO vs SEM – What’s The Difference?

Many people confuse these two terms and use them interchangeably but there is a difference between SEO and SEM.

Search engine optimization (SEO) is a component of search engine marketing (SEM). It is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is one of the most cost-effective functions of a search engine marketing campaign, but it is only one element of SEM.


Search engine marketing (SEM) is the act of marketing a website via search engines, whether by improving rank in organic or natural listings, paid or sponsored listings or a combination of both.

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Unread 03-28-2011, 05:08 PM   #2
johnrhinestone
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Default

You'd think it's easy to tell the difference between these two, but it isn't. A lot of people actually do confuse these terms. Thanks for the clarification.

Cyan Solutions: Your Ottawa marketing partner.
http://www.cyansolutions.com
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