I wanted to start a discussion on this forum and get everyone’s opinions on: a) whether you’ve tried push notifications for their visitors on their website; b) how does it compare with your email marketing experience.
Disclosure: we’ve started a service called PushCrew
. It’s very new and currently we’re talking to email marketers, educating them and taking their feedback.
Our experience: we’ve seen our early users getting an opt-in rate of up to 20-40% and click rate of up to 15-20%. However, we feel that the use case of push notifications is very different as push notification if overdone become spammy. But in certain use cases sending a notification is better than sending an email - like expiring discounts (that only last for a couple of hours or days) or personalised alerts/updates (where sending one email per alert/update could be an overkill).