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Unread 12-11-2014, 07:44 AM   #1
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Default Improve your Return on investment ( ROI )

Return on investment (ROI) is a measure the profits you have made from your advertisement. Compared to how much you’ve spent on advertising. To identify and optimize your ROI. You need to measure conversion data instead of click through rate, traffic, or other measure. To optimize for ROI, aim for high quality Score which can reduce cost, encourage conversion with enticing ads and by using the right leading pages, and target customers who are likely to convert.
  1. Lead potential customers to the most relevant pages on your site
  2. Add a call-to-action in your ads to highlight the action you want customers to take
  3. Include unique selling points to make your ad stand out
  4. Allocate your budget according to performance
  5. Group highly relevant keywords and ads together so that ad text will match a use’s search
  6. Target the right region and language for your business
  7. Use conversion Optimizer to get more conversion at lower cost

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Unread 01-10-2015, 06:47 PM   #2
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One thing you have missed in improving ROI is focusing on Re-marketing and working on to the traffic, which came on your website, but it didn't converted.

If worked well, this thing can multiply your returns.

Additionally, I would also say that tracking importance cannot be ignored, since it helps in analyzing, how does a consumer attracts in your site and other factors.

"Stuck With Adwords/PPC Campaigns? Want to Increase Conversions? Setup New Campaign? Improve current Adwords Performance Contact Google Certified Partners." - FREE 100$ Adwords Credit For New Customers
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