PPC and PPL both are different and you can use these type of campaigns according to your needs. PPC stands for pay per click, in this campaign when people click on the ads then you have to pay for each click.
PPL stands for pay per lead, this is a type of affiliate marketing where peoples will click on your ads and if they fill the submission form or purchase your product only then charges will apply.
If you are looking for traffic then PPC is better and if you are looking leads then PPL is more suitable
Last edited by DeveloperOnRent; 12-18-2018 at 05:41 AM..