SMO is mainly used for branding
SMO is mainly used for branding but you will also get traffic when you use it properly.
Let’s look at it in this way.
You’re ranking on the no.1 spot of Google for “mobile optimization”. Which is getting 2000 searches a month.
But what if you want more than 2000 traffic?
So, when you share that link on your social media accounts. You will fetch the good no. of traffic from there as well.