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Unread 08-15-2012, 12:37 AM   #1
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Default Content Marketing: Why It Should Be A Marketing Priority

Author: Chris Frank, Marketing Director, TreeHouse Interactive

Many of today’s marketers are focused on their outbound campaigns or events and grossly underestimate the power of content marketing. This needs to be a new priority for marketers.

The idea of content marketing is to get to prospects earlier in the buying cycle by providing them relevant content they can use to help them learn more about your category of product and how to be successful with it. Early in the buying cycle, prospects tend to be in information gathering mode. They are doing research, and in many cases are just trying to get a better understanding of the category in general. If you look at most company websites, you will find that the majority of documents are geared toward much later stages in the buying cycle. Items like datasheets and competitive guides typically get viewed much later in the buying process than items like white papers.

Read more at TreeHouse: Content Marketing: Why It Should Be A Marketing Priority
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Unread 08-14-2018, 08:16 AM   #2
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Exclamation Link Error


I would like to know you that in your article there is a hyperlink in the footer. Sorry to say, your link is not working properly. Requesting you plz recheck the link. I want to read the full article.

Also, I tell you that I am working for<Removed spam link> If you need any PR related services in India, Please let me know. I am here to help you.

Last edited by Jim Gillum; 08-15-2018 at 05:19 AM..
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