I saw a similar thread on another forum, so I`m going to tell you what I told the people there:
The problem should not be PPC or SEO, it should be ppc AND seo.
SEO is used for longterm, it is a slow and steady way to increase traffic and PPC is a method of obtaining a fast increase of traffic in a short period of time.
Only when you use both methods you will see true benefits.
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