Greetings Mr.Jim Gillum,
Appreciate the time you take out to reply the SEO queries.
Simply to add to the above link of 13 biggest SEO myths....
SEO professionals need to adhere the policy and quality guidelines of search engines and most importantly the content must be for real people and not search engines.
Unfortunately today digital marketers focus more on search engines and not at their targeted audiences.
In the long run, your website visitors will get you into business!
I have written a blog post SEO experts in Mumbai
for some key points to be considered by the SEO professionals
365 digital marketing