Zero Location For S.E.O?

arunjha · 12-22-2011, 09:43 AM

Hi guys someone asked me what is zero location in search engine optimization? But i couldn't give answer to this topic. Can anyone tell me about zero location in search engine optimization? What is it? I want to know about it in details.

Jim Gillum · 02-01-2012, 03:49 AM

I read that article....very interesting.....
I see it as very difficult for the average marketer to implement.....
Just my opinion..
based on the number of some very basic questions that continue to be asked.....
and the complexity of the process.....

)

jamesmartin86 · 02-01-2012, 01:17 PM

Right. But isn't that making my point for me? You had a site with great content, when you took the very basic step of adding an optimized theme, your site prospered.
My point is you don't have to allow Google to drive you, just do what you do then add some basic techniques and suddenly you're in a more visible place.

bravoman2 · 02-01-2012, 02:13 PM

Quote:

Originally Posted by structuredsettl

The Zero Moment Of Truth is a new stage of the consumer buying cycle, and most marketing and search engine optimization strategies are simply not keeping up with target markets.

It’s really pretty simple, if your product or service is not in front of your customer during a Zero Moment Of Truth decision you will not get the sale.

The Incoming PR labs team has tested “Zero Moment Of Truth targeting” with search engine optimization and seen incredible results – 8% sales conversions from first time organic visitors – by seeking out and targeting the keyphrases a user searches for during a Zero Moment Of Truth decision, and by providing them the exact information they were looking for.

That is an interesting way to put it. I would imagine that research and the cost of implementing would be very high, as the major companies with big cash have the capacity to do this.