12-07-2011, 11:58 AM
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#13
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Junior Member
Join Date: Oct 2010 |
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Posts: 2 |
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Bounce rate is the percentage of people who landed on a page and immediately left.
A bounce can occur for several reasons, including: - The visitor hit the “Back” button on his browser.
- The visitor closed his browser.
- The visitor clicked on one of your ads.
- The visitor clicked on one of your external links.
- The visitor used the search box on his browser.
- The visitor typed a new URL on his browser.
In fact the formula for finding the bounce rate on your website is:
Bounce rate = Visits that left after one page / Total number of visits
For example, if during a certain month your site received 120,000 visits, out of which 80,000 bounced after visiting just one page, your bounce rate for that month would be 80,000 divided by 120,000, which equals to 0.66 (or 66%). Notice that you can calculate the bounce rate of your whole website or of single pages inside it.
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