Yes dear,
Pay per click advertising can provide instant traffic to your website. After you set up your account, you see the results immediately. Moreover, if you are willing to outbid your competitors, you are almost guaranteed a top position (assuming you have a decent ad and your landing page is relevant). With regular search engines, nothing is guaranteed.
PPC advertising is simple. It receive some good feedback on it's performance. It's good way to get a visitors when you want to traffic but it is very risky.
Yes, Pay Per Click is the amount or percentagepaid for each click that is made on a link, banner or product on an publisher's website. Many people use search engine pay-per-click, such as Google Adwords, are called PPC Advertisers. When you use google adsense on your website to generate revenue, you are PPC Publisher.
pay per click advertising!
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