Affiliate should at-least know basic HTML and also SEO so that he can get the banner on his site and also get visitors on his site by performing SEO. If he is not having knowledge of SEO then he should better get it done from some expert.
the best marketing strategy is creating a unique and original content. post it on your blog, social networks account or sites. create your own signature.
then collect emails and followers keep them updated with your latest opinions and thoughts.
squeeze page maily to collect e-mail addresses to build your list
traffic - Mainly paid traffic Seo methods for but it will take a while to see results
Conversions - Do your offers convert? If not then treak your autoresponse series.
Just concentrate on traffic and conversions.. seo free methods work but it takes a long long time..
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