SEM or Search Engine Marketing is used to describe the acts which are associated with the research, submitting and positioning of web site within search engines to achieve maximum exposure of our website.
Search Engine Marketing (SEM) is typically done via Search Engine Optimization (SEO). Paid Placement ( i.e. pay per click ads pay per impression ads etc.), contextual advertising and paid inclusion.
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It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
SEM or Search Engine Marketing
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