Amazing marketing strategy: Secrecy and Vision - Apple Computer
1984 (advertisement) - Wikipedia, the free encyclopedia
Apple's 1984 advertisement was only shown once on the superbowl but was rebroadcast by every network as they wanted to show the advert everyone was talking about. Result: millions of dollars of free advertising.
Ever since then, they captivate the media to create a ton of free advertising.
Apple's "Think Different" Campaign really did make everyone thing differently about the company which at the time it was having a really tough time.
Apple's Ipod - using the white headphones to create a sense of being part of an elite club that uses ipods.
Every new product is kept totally secret until the day of release, only a few hints are 'leaked' at the last minute.
Just keep on looking at apple, they are one of the biggest success stories in terms of marketing.
Epic Fail: Gap's new logo -
Gap Has Changed Its New Logo After Protests On Facebook And Twitter | Asia Bizz
Epic Fail: Coca Cola's new flavour (google it) (the product IS the marketing)
Some more epic fails!:
15 Marketing Campaign Failures | ProspectMX
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