07-05-2011, 09:44 AM
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Junior Member
Join Date: Jun 2011 |
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How to get the best from Email Marketing
How to get the best from Email Marketing
How do you do that?
Make sure all the list’s you use are up to date, all duplicates removed along with dead accounts etc, also make sure that they have opted in, because without trust you have nothing.
Your recipients need to know at a glance that you are a Trusted Source.
You need to make the email visually appealing for all, which our software allows you to have multiple subject lines and creative’s in the same email. All with a relevant subject line, one that is compelling and draws the visitors in, with straightforward calls to action.
If you know your customers, you can personalise your Email, make it friendlier and maybe add some humour and wit.
How can you earn their trust?
Don’t break a promise, if you have stated that you will be sending out a newsletter once a week, then stick to that schedule. What is in it for them, why should they open/click the email sent?
Try to be outstanding, offer them something different.
If this is done correctly, a good newsletter will build your relationships between you and your subscribers; this could all prove invaluable in terms of sales and reputation.
A newsletter should deliver news and nothing else.
§ Clean your list’s regularly, remove all dead and duplicates etc
§ Make sure your email is visually appealing for all
§ Don’t break a promise - Earn their trust.
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