How To Build Your Search Engine Ready Website

skalamanga · 09-05-2011, 01:22 AM

This will be the first instalment in a series on how to build your search engine Ready website.

I will begin here with Keywords/Keyphrases

1). Research, develop and compile a list of Keywords/Keyphrases to be used in your website construction. You should think of both primary and secondary Keywords/Keyphrases.

2). Choose categories for your site. Another term for category is site menu or page titles. These menu items, or categories will be linked to your website pages. You may refer to this as the Table of Contents.

3). Take a look at what your competition is doing and follow suit.

4). Develop a Keyword order or hierarchy.

5). Select content topics for each category from your keyword list.

6). You should select primary and secondary keyphrases for each piece of content.

7). Put content on your pages reflecting at least three Keyword/Keyphrases.

8). Ensure proper Keyword/Keyphrase density.

sbonline · 09-05-2011, 09:34 AM

I think there are also some other things you should consider before confirming the site is "SEO ready".

Meta information
Header tags
Relevant content
Image optimisation
Load times

I know you mention content, but a search engine will normally spot spammy keyword content a mile away, so making sure the content is relevant WITHOUT being spammy is very important.

For some sites a site map is necessary, but requires a lot of care and attention.

If you replacing an old site with a new one then you might need to think about 301 redirects as broken links are normally penalised.

So much to consider and this list is by no means exhaustive.

skalamanga · 09-05-2011, 10:17 AM

Hello Sbonline,

Thanks for the addition, but if you read my introduction you will see where I said that the postings would continue.

Obviously, there are yet many things to write about relative to the subject to SEO. I believe in posting short pieces of information rather than a very lengthy piece all at once.

Keep reading and as the days go by you will see much more.

kirk89 · 09-06-2011, 02:20 AM

Great post. Thank you very much

skalamanga · 09-06-2011, 10:07 AM

Quote:

Originally Posted by sbonline

I think there are also some other things you should consider before confirming the site is "SEO ready".

Meta information
Header tags
Relevant content
Image optimisation
Load times

I know you mention content, but a search engine will normally spot spammy keyword content a mile away, so making sure the content is relevant WITHOUT being spammy is very important.

For some sites a site map is necessary, but requires a lot of care and attention.

If you replacing an old site with a new one then you might need to think about 301 redirects as broken links are normally penalised.

So much to consider and this list is by no means exhaustive.

Very true, sbonline. The little bit of knowledge provided so far is not to be considered even a pin head drop of what is the sum total of the subject. But we will continue to put some info out there till we make a dent in the mountain of information available on SEO.