The Future of Social Commerce

Paul · 09-01-2011, 10:15 AM

leading luxury clothing brand dunhill have pushed the boundaries with their latest marketing campaign.

Using Augmented reality, when a smartphone is hovered over the images in their campaign they are transformed into video and a transactional platform.

Check out the short Youtube video to see this in action. Very, Very clever.

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Noelle · 09-06-2011, 07:35 AM

Interactive/Multi-Channel campaigns are always the best!

kirk89 · 09-12-2011, 01:13 AM

It's amazing what they did. I think it will continue to grow.

carolynccourtney · 09-23-2011, 10:26 AM

Social develop trade like plumbing - a kind of all over the world, should have, but so ubiquitous that it will be hard to put a finger on what exactly it is. People today want to know the meaning of social commerce. Socialization is part of (online) in business for consumers and retailers alike. It is part of the infrastructure, including social sites and services, whereby it becomes a regular practice.