EPstudent

Dear marketers,

Currently I'm working on a study about cues of sexual attractiveness in print advertisement. According to former research from an evolutionary psychological perspective, we know that when we emphasise cues of sexual attractiveness in a certain picture, we can increase advertisement effectiveness. I'm investigating how much we may emphasise those cues in order to optimize the effect. To help me do this, please take this short and fun test where you'll need to choose between pictures of attractive men and women. It takes about two minutes. At the end of the test, you'll be able to leave your e-mail address if you'd like to be informed about the results of this study. The link below will take you to the website.

Study Ghent University (Belgium)

Great thanks in advance!

Sincerely,

Wim Boudeweel
Master student Communication Sciences
Ghent University
Belgium