Syeda

when you cant get edge over providing differentiation in service, the only thing is to go for pricing strategies.

discount offer at one price is better, or different customized packages would be attractive for customers???

Plz give me suggestions

dave

Well, one great hot button when you are selling is to make people feel like they are getting a great deal.

An example of this might be buy one get one half price. The perception is that you are receiving two-for-one but in reality they are only getting a 1/8th discount per item and having to purchase two items.

Another idea is to have a series of related products and offer them in a bundle that makes it look like a bargain.

if you have 10 $37 products then package them together, that would originally cost $370 but with this special bulk discount you can get them for only $197 combined.

Remember this is on top of risk reversal, guarantees and testimonials - pack them all together and cause a punch in their stomach if they don't buy.

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Syeda

Thank you so much for the reply...

in fact we are offering educational services.
Right now we have one fixed price per hour ....for different number of hours even.

but now as customers are less...thinking for either

1. One discount like 10 % off at that rate for any number of hours...
2. Price per hour decrease as number of hours increase...(because people going for less hours right now)

So what would be good?

dave

What about giving people packages of hours,
10 hours for $100, 20 hours for $150, 30 hours for $200 - something like that to make it worth their while to order more hours?

And give them fancy names like bronze, silver, gold, platinum etc. that always helps

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adamstaerck

As it's educational, I guess you will cover more than one subject? If so why not offer "Buy this subject education for .... and get this subject half price" I guess that would entice your viewers as well.

If I remember correctly I think I saw Dave present this typical solution in another post somewhere else.. how in fact your not really getting it half price or something like that.. I'll see if I can find the post and I'll edit and link it for you.

EDIT> Okay I think I'm going nuts, Daves post is in this thread >.<

Adam

ArticleScatter

Customization is great, but just know that the fewer product options you have the better. A study was done testing potential product buyers, and the results concluded that when a buyer is confronted with many options, he becomes overwhelmed and may decide not to make any choice at all. They say to generally limit the options to three. I wish I knew where this study came from, but I don't off the top of my head.

My two cents.

RobSamson

Are you really sure price is your barrier? You may be simply reducing your total revenue.

I'd be tempted to look at pricing strategies that don't require discounting first - look at the psychology of framing for an example.

Best of luck,
Rob

www.marketingpost.info