p0c

I am dead against the idea of sending out the same email (a duplicate) for example on a Monday then again on a Thursday. All of my email marketing friends have never heard of this as a proven strategy.

My marketing manager and collegue are arguing with me constantly to do it, luckily for the company, I am the only one who can send emails! Has anyone had any experience with duplicate email sending or is regarded as very bad practice?

Perhaps on the other hand it will work? Does anyone have any insights?

Thanks for your time

littledan

You are not likely to be penalised for a duplicate email, unless you are using words or symbols, especially in the subject that are considered spam (this applies to emails generally, not just duplicates). Maybe if you were sending the same email over and over again some people may tag it as spam. Have all the people recieving these emails opted in? if not they are spam anyway.

Assuming all recipients have opted in, then I would be tempted to rewrite a few variations of the same email. Doesn't have to be a complete rewrite, but maybe change the order of some sentences (as long as it still makes sense) and replace a few of the descriptive words. This is possibly more effective than sending out the same identical email, however, the only way you can tell for sure is to try both and record your results, (opens, clicks, sales etc).

Dan Thorley is a contributor at WhatBizOpp, an online resource which informs people on how to earn extra money.

p0c

Hi Dan thanks for your advise, I think you hit the hammer on the head there. Re-organising the sentences or subject is a very good way to go and is a really good compronise to writing a brand new newsletter.

Luckily, yes all these emails have been opted in and we have clear unsubscribe links. So all should be above board.

Jim Gillum

When I receive duplicate emails, it devalues the source......
Give me a non-professional opinion of the sender......

Much the same as multiple mails on the same day....))

Learn Work from Home Internet Business
www.for-new-marketers.info/blog
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www.landscape-art.info My Art Blog

JimD

Don't send out duplicate email content. If you can't be bothered to be creative and give me valuable content then why should I bother to read it?

Remember the definition of insanity: doing the same thing over and over and expecting a different result.

I've never seen any data which would suggest that this is a tactic of any worth. In fact, I would say it's a good way to drive people off your list.

Respect the inbox
Respect your subscribers
Value their time

Regards,
jim

Community Manager @ GetResponse email marketing. Check out the GetResponse Blog here!

mthornton89

I totally agree that you should not send the exact same email over and over again. However, advertising works based on repeat exposure. You cannot expect a consumer to open an email one time and automatically remember the company, brand, or product name after a period of time goes by. It often takes attempts to ensure that your message was reached and, more importantly, REMEMBERED.

Meredith Thornton
MiraMax Media - Email Answers
www.emailanswers.com
mthornton@emailanswers.com

JimD

Traditional advertisers subscribe to the 7 times repeat rule. However, that's a whole nother ball of wax - you don't have much choice when confined by traditional media so this approach is required for effectiveness.

In online marketing, your branding should be consistent and repeated, but not your content. It's not important what your product can do, but what people do with it. In each email, be relevant and engage the subscriber with fresh content which shows you value them by adding value to their day.

How do you generate this content? What questions are you customers asking? Find out and then answer those questions -- that's a content generating machine.


Regards,
jim

Community Manager @ GetResponse email marketing. Check out the GetResponse Blog here!