03-02-2011, 08:28 AM
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#16
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Junior Member
Join Date: Mar 2011 |
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Posts: 2 |
Reputation: 10 |
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Email marketing software refers to a computer application which provides the ability to send bulk email to target audiences. The intent is usually to send newsletters or promotional materials to opt-in lists of subscribers, although the software can be used to send unsolicited email. The software typically includes a database that stores contact information, campaign statistics, and message history. The interface provides features necessary to run an email campaign, such as message sending, contact entry, contact importing, and reporting.
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