ashburnham

I pretty much understand the basic rules and regulations of email marketing with the opt-in/opt-out and various other stipulations that you need to follow.

I run an insurance website and just want to clarify an important situation. A user will enter all their information on the website to get an instant online quote. I would then like to send confirmation of this quote by an automated email to the customer if they have provided an email address.

I have no interest in further email marketing, I just want their email address to politely send them a copy of the quote they have just got on the website an nothing more. Can I get away with just putting a quick bit of info on the form such as "enter email address if you would like quote emailed to you" and this is sufficient or do I need to go through all the motions of opt-in/opt-out on the site and on the email even though there will be no further use of the email (if it makes any difference, it won't even be stored with the quote).

Any help appreciated, thanks...

adamstaerck

Could you not just have the quote appear on another webpage? I guess that would be easier... not that I have anything to do with insurances...

Will the quote be sent instantly, or do you want an email saying thank you we have received blah blah we will contact you with your quote...?

AWeber is good with Auto-Responders Opt in/out... you should check it out, they have a $1 month trial as well. Easy to use and set up.

Adam

ashburnham

Yes, the quote will appear on the web page instantly but I wanted to email the customer a copy instantly as well. I have the technical know-how to do this, just wanted to get confirmation of the legal side of things.

A lot of people will get quotes from several companies before coming back to us so thought the automatic email was a good idea as it gives the customer a copy of the quote they have just seen on the website in their inbox. There will be no further advertising/marketing on the email, just a copy of the quote and details on how to proceed with it (i.e. phone number or link back to the website).

I forgot to mention that I am UK based if this helps with any of your replies.

adamstaerck

Okay,

I think as you said a lot of people will be getting quotes from other companies as well, so it might be an idea to send a few emails. You could have the instant reply with the quote, and then maybe a few days later you could send them further information about your company, why you are better than others, but don't mention the quote. This way if they did forget about your quote - they will be reminded along with a nice email comforting them with information about your company. I tend to send reminders to my customers every week. Doing this builds a trusting relationship with your customer, making them feel more confident in buying from you.

This is the reason I use AWeber, as it does all the work for you, once you have set it up.

Adam

ashburnham

Thanks again for your reply Adam but with the utmost respect, I think you are missing the point of my previous posts.

I simply want to know if sending a copy of the quote obtained on the website is legally allowed without all the "opt-in to marketing" consent requirements.

adamstaerck

Ohh, Sorry. That I wouldn't know. There is a good forum called honestworkathome.com they might know in there

Adam

ashburnham

The site you've suggested doesn't exist. To be honest, this is an "email marketing" forum so surely this is the place to find the answer to my question?

Hopefully one of the other members here can help me out...

adamstaerck

Hey sorry,

Work From Home Forum - Work at Home Forum - Internet Marketing Forum is the correct url. Yeah there should be someone around here that can help you. Unfortunately just not me

Janet

It should not be illegal to send one email, which is in reference to the query made by the user himself. This cannot be categorized as unsolicited information.

However, to keep yourself safe from any such instances, you can simply write few words in the email explaining your intent of sending the email.

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