05-16-2010, 09:10 PM
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Junior Member
Join Date: May 2010 |
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Posts: 15 |
Reputation: 10 |
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Email Marketing, don't look like a spammer.
It can be one of the cheapest forms of marketing but Email Marketing unfortunately comes along with doubts by consumers who may think they are being spammed.
If you don't want to be seen as a spammer by customer. Here are some tips on Email Marketing that will help you market your business successfully!!
- Ensure that people on your mailing lists have volunteered to receive mails from you.
- Always include company name in the from section.
- Customers must get to know that whatever information they are providing will not be let out or used for other purposes.
- While volunteering, they should be made aware that they can choose to get themselves removed from the mailing lists. This is an essential part of law pertaining to spam.
- The content that you are sending out must be apt, concise and conform to the needs of the customers so that it generates enough interest to be opened.
- Do not overload by sending out emails on a daily basis. You can restrict yourself to sending mails on a weekly basis instead.
- You need to give the options of both HTML and text.
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