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Originally Posted by jackie43
Hi i am new and thanks for sharing these tips...
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Hi Jackie, it's nice of you to thank the members posting, but please add some value to the conversation along with your thanks message. You can send the poster a direct message thanking them if thats all you want to say.
Here are a couple of tips:
1. Get Permission
Email is one of the most powerful and yet one of the most dangerous mediums of communications
we have. Virtually everyone uses it and in business-to-business marketing everyone you want to reach has access to email. It's also very inexpensive and it can easily be built into existing marketing systems. But of all media, it is the one where it's most critical that you have explicit permission.
Without permission you not only risk losing customer goodwill and inviting CAN-SPAM penalties, you could end up blacklisted by ISPs that refuse all mail coming from your domain if spamming complaints have been lodged against you.
Permission is not difficult to get. Offer something of value--a coupon or promise of special discounts, a white paper or informational newsletter--in exchange for the customer agreeing to receive your messages and, often, to provide valuable personal information and preferences. Sign-up can be done on a Web site or on paper forms distributed at trade shows and conventions or by traditional mail, resellers, and affiliated organizations in a business network.
2. Build a Targeted Mailing List
The very best way to get permission is to have your best customers and your biggest fans ask their friends to sign up. It results in a self-screened database of prospects who are probably interested in your offering.
Thanks to
<Removed link drop> for the nice tips.