5 Mistakes to learn from within Email Marketing

val247emaildata · 08-01-2011, 09:25 AM

5 Mistakes to learn from within Email Marketing
When joining the world of Email Marketing you have to understand that however experienced in the field you get you will still make some pretty obvious mistakes that can be costly.

Make subscribers want to read your emails – Your subscribers sign up to your emails for a reason and the fact that they are not reading them shows there may be a problem with the content you are sending to them. Your subject line is the most important tool you have to catch people’s eye when they check their emails, however you do have to make sure that you are not using words that are classed as ‘spam’ because then no one will be reading your email and your credibility will drop.
Not everyone wants a Sales pitch every time they open your emails – Receiving sales pitch after sales pitch is not what your subscribers signed up for, and carrying on like this is only going to cause you problems. Though there is nothing wrong with trying to sell your products you don’t want to lose subscribers over it. Make them want the item rather than making them look elsewhere for the same product.
Write to your subscribers as you would write to a friend – No one wants to receive emails that look like they have been written by the Queen. Talk to your subscribers the same way you would with members of your family or friends. People don’t want dull emails, colloquialisms and jokes make people laugh, and the more they laugh the more they will recommend you to a friend which makes you more money.
HTML versions are important – For people who have no knowledge of coding, you can be forgiven for not sending HTML versions of your emails, however by not sending this version Email Marketing software is unable to track open and click though rates which make the concept of Email Marketing less valuable to your company. Many Email Marketing software providers like 247EmailData allow you to create your campaign by using a simple WYSIWYG editor.
Ask your subscribers what they want, you’re not a mind reader – Guessing what your subscribers want is not the way forward for you and your business, by sending mini surveys within your emails you will soon be able to discover what your subscribers are interested in and why they subscribed to your Email list.