Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.

Faus, an expert on the topic, delves into the nuances of crafting a thought leadership strategy that not only caters to metrics and dashboards but also drives actual thought leadership.

She focuses on transcending the basic approaches of inbound marketing to create content that resonates, inspires, and positions your organization and leadership as though leaders.

For example, she advocates slowing down in order to speed up—i.e., reflecting and thoughtfully planning so that you can then quickly create and implement an impactful strategy. 

Check out the video for more details, and the full podcast (link below the video) for the entire insightful conversation.


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Episode Details, Guest Information, and Referenced Links

Episode No. 38

Guest's social media profiles:

MarketingProfs resources referenced in the show:

"In B2B News" article referenced in the show:

"From the #mpb2b Community" links referenced in the show:


Transcript: Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth, With Ashley Faus

Do you have a thought leader content strategy in place for your organization?

What does that mean pertaining to the type of content you should be creating?

Then stick around because today's show is going to be entertaining and educational all at the same time!

Welcome to the "Marketing Smarts Live" show by MarketingProfs and the Marketing Smarts Podcast. Where we dive into B2B news, resources, valuable guest content, and much more each week.

If you're a B2B marketer looking for a place to learn, keep up to date, and have some fun along the way, grab a beverage, a notepad, or at least some style of writing utensil, and welcome to the show!

Hello to all my Marketing Smarts Live viewers today. I'm super excited to bring you Episode 38 of the Marketing Smarts Live show. This week's topic is all about Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth.

So, if you're ready to get your learn on, buckle up and let's get ready to rock and roll.

Hey, I'm your boy George B. Thomas, speaker, trainer, catalyst, and host of this here show, the Marketing Smarts Live show, as well as the Marketing Smarts podcast found on your favorite podcast app. Our guest clips today are brought to you by none other than Ashley Faus.

Ashley Faus is a marketer, writer, and speaker by day and a singer, actor, and fitness fiend by night.

Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.

She works for Atlassian, a collaboration software maker on a mission to unleash the power of every team. Follow her on LinkedIn and Twitter, @ashleyfaus.

Now, remember the clips of Ashley Faus today are pulled from the full marketing smarts podcast episode, and if you want to listen to the full interview with Ashley Faus and myself, make sure to tune into the Marketing Smarts podcast, link to the full show will be in the description below after the live show ends.

Now, in this episode, again, I'm talking with Ashley Faus about Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth.

Traditional marketing attribution is all about dashboards and metrics and how inbound affects the bottom line. But thought leadership, says Ashley Faus, is a different beast. It can't be measured using traditional methods.

So, to get us started, I wanted to pick Asley's brain about why is slowing down long enough to create a strategy around thought leader content so important for organizations.

This is what she had to say.

 

Ashley: Two big things. One, humans are lazy and platforms are greedy.

Most people don't come to you for the heck of it and to make you feel good. They come to you to get something for themselves. If you become that destination that they go to get something for themselves, then eventually there is going to be some sort of reciprocity. Build that trust, building that affinity is the foundation. If you don't step back and know the value that you're giving to them, if you're just churning, you're only doing things for yourself, and your audience is too lazy for that.

The second piece of this is that the platforms are greedy. The platforms don't want