Yeah you don't want to be to creative with the graphics, pictures can say a 1000 words, but if they say to many or to little they are genuinly pointless.
Copy on the otherhand helps a lot, as long as it's good and sticks to the point. I'd say copy is way more successful than graphics.
Some people only need bs and that it's and they make crap loads. But them some make up a good image that says everything and they make crap loads, guess it depends on the product more than anything.
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