I agree, of course you don't need them. If you sales letter is on point, then no. But if the sales letter is okay, then you should really be using graphics to your advantage. Another thing, sometime familiarity is important when selling. You don't want your copy to be so different that people run from because they are used to seeing a certain type of copy.
That is the case with clickbank. If you only had content on clickbank your copy might not work as well as it could. So if you are competing in a place like Clickbank, then you might really need those graphics to help boost sales. I would not over do it like some people have done over at Clickbank. This is a really great post by the way.
My thanks to the creator
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