Originally Posted by PlayLab
Thanks. So is it possible to send an MMS message to a member of the public without their knowledge of us first? Unsolicited basically. Or is it only allowed if people sign up to a mailing list?
Text message marketing is all permission-based only. There are a couple of bigger companies that have been sued very heavily over unsolicited messaging. Jiffy Lube, Burger King, and Simon & Schuster to name a few (Simon & Schuster is a publishing company that texted people about a Stephen King novel they were releasing).
Just don't do it. It's annoying to receive unsolicited messages and it can lead to very hefty legal fines. I have a couple of articles I wrote on the subject if you wanna read them:
Permission Based Mobile Marketing
Permission Based Mobile Marketing Pt. 2