Quote:
Originally Posted by jamesabigail
It is perfectly true, emotions really play an important part in marketing. The company always target to our emotions or it is based on the welfare of our family and that really touch and make a person to buy that product. I had always observed that if some prod cut is related to child then they will target or pictured on mother and of course a child but they know that what will effect more. It is very interesting to know how they used to promote their products.
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I would go even further to say there is no possible motivation for people to buy without emotions. Take for example the a purchase manager that sends budget requests to a series of providers knowing from advance that he will select the cheapest one.
Can you imagine a more emotion-less consumer behaviour?
Even in this setting, budgeting little over the cheapest but raising his awareness that the cheapest might bring negative consequences to his business, you are hightly likely to out-weight better pricing: invest a little now, to save yourself what can be a potential disaster, seems like a great deal, doesn't it?